SalesPortal today announced it has won the Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

Red Herring’s editorial staff evaluated award contenders on quantitative and qualitative criteria such as financial performance, technological innovation, management strength, business strategy, customer acquisition, and market penetration. SalesPortal was selected from more than a thousand of the most cutting edge private technology companies in North America, Europe and Asia.

“Choosing the best out of the previous three years was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists. Trying to get it down to 100 companies was a task upon itself. The top 100 companies who were chosen should be extremely proud; the competition was difficult.

SalesPortal enables companies to collaborate across brands on marketing programs that extend value to consumers. The company’s partnership-marketing platform allows contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel.

“As a winner of the Red Herring Global 100 award, we are in great company,” said Saurabh Khetrapal, co-founder and CEO of SalesPortal. “We’ve realized some of SalesPortal’s global potential with our partnership marketing networks in North America and India, and there’s much more to be discovered. Our technology is changing the way companies build value and mutually beneficial relationships with like-branded partners.”

Global 100 winners were announced during the Red Herring Global Forum in Los Angeles last week. In May, SalesPortal was named a Red Herring Top 100 North America start-up.