Honor Celebrates Advances in Direct and Digital Marketing Technology
PRLog (Press Release) – Sep 30, 2010 – Sales Portal has been selected as a finalist for theDirect Marketing Association’s prestigious Innovation Awards. The awards recognize outstandingadvances in direct and digital marketing technology for a new product or service introducedbetween November 2009 and June 2010. Sales Portal’s creative approach to revenueenhancement, introduced earlier this year, has been enthusiastically embraced by directmarketers, a phenomenon that now extends to the competition’s distinguished judging panel,comprised of leading industry peers.
“We are honored to be in such rarified company,” commented Sales Portal CEO SaurabhKhetrapal, who continued, “For some of the industry’s leading lights to validate the innovation ofour online, auction-based lead model at launch, is extremely exciting.”
Sales Portal’s aim is to replace traditional third party upsells, which have come under advancingregulatory scrutiny, by offering a paradigm shift in the form of cross-pitching™. Marketers whogenerate inbound leads offer consumers the opportunity to hear about a complimentary product,once a caller’s principle reason for telephoning has been satisfied. A compliant lead is then warmtransferred to a lead buyer’s telemarketer whereby an entirely separate pitch for a relevantsecondary product occurs. No data is passed in the new, FTC-compliant model. The SalesPortal platform is auction-based and both lead sellers and buyers can choose the companies andproducts that they align themselves with.
As a finalist for the DMA Innovation Awards, Sales Portal will compete to be one of six categorywinners. A Best of Show winner will also be announced as part of the DMA’s 2010 Conference &Exhibition at the Moscone Convention Center in San Francisco October 9-14. Sales Portal will bedemonstrating the “next gen of lead gen” on the conference’s exhibition floor at booth 1034.