Sales Portal Chosen As Finalist for Direct Marketing Association’s Prestigious Innovation Awards

Posted by Kevin September 30th, 2010

Honor Celebrates Advances in Direct and Digital Marketing Technology

PRLog (Press Release) – Sep 30, 2010 – Sales Portal has been selected as a finalist for theDirect Marketing Association’s prestigious Innovation Awards. The awards recognize outstandingadvances in direct and digital marketing technology for a new product or service introducedbetween November 2009 and June 2010. Sales Portal’s creative approach to revenueenhancement, introduced earlier this year, has been enthusiastically embraced by directmarketers, a phenomenon that now extends to the competition’s distinguished judging panel,comprised of leading industry peers.

“We are honored to be in such rarified company,” commented Sales Portal CEO SaurabhKhetrapal, who continued, “For some of the industry’s leading lights to validate the innovation ofour online, auction-based lead model at launch, is extremely exciting.”

Sales Portal’s aim is to replace traditional third party upsells, which have come under advancingregulatory scrutiny, by offering a paradigm shift in the form of cross-pitching™. Marketers whogenerate inbound leads offer consumers the opportunity to hear about a complimentary product,once a caller’s principle reason for telephoning has been satisfied. A compliant lead is then warmtransferred to a lead buyer’s telemarketer whereby an entirely separate pitch for a relevantsecondary product occurs. No data is passed in the new, FTC-compliant model. The SalesPortal platform is auction-based and both lead sellers and buyers can choose the companies andproducts that they align themselves with.

As a finalist for the DMA Innovation Awards, Sales Portal will compete to be one of six categorywinners. A Best of Show winner will also be announced as part of the DMA’s 2010 Conference &Exhibition at the Moscone Convention Center in San Francisco October 9-14. Sales Portal will bedemonstrating the “next gen of lead gen” on the conference’s exhibition floor at booth 1034.

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Sales Portal Reinvents Revenue Enhancement With Cross-Pitching™

Posted by Kevin September 15th, 2010

Sales Portal has introduced an innovative new model for revenue enhancement that is being enthusiastically embraced by direct marketers called cross-pitching™. Cross-pitching™ allows lead generators to profitfrom inbound calls by offering relevant products to consumers. Lead buyers benefit by naming their price for qualified leads that are warm transferred using Sales Portal’s proprietary web-based platform. Upongranting permission, the consumer receives an entirely new pitch for a compatible product or service in an FTC-compliant environment. No credit card information is passed, keeping any additional transactions thatmay occur separate and unique.

“Many third-party revenue programs have attracted both consumer and regulatory ire because they lacked relevancy and value,” comments Sales Portal vice president of sales Ray Golden, a 27-year veteran of telemarketing. “At Sales Portal our aim is to create true worth for the consumer, as well as the leadgenerator and buyer, by pairing consumers with opportunities to enhance their lives once they’vedemonstrated interest in a particular value proposition.”

Sales Portal’s singular revenue enhancement model uses an online auction-based protocol. Its intuitive interface is designed for ease of use and scalability so that any marketer, regardless of their size, can take advantage of its sophisticated filters to automate their inbound lead generation. Sales Portal’s innovationhas resulted in agreements with several of the leading direct marketing companies and supply chain partners including telemarketers and advertising agencies within months of launching its operations. The company will be exhibiting at the ERA D2C Convention September 21-23 at the Wynn Las Vegas as wellas the DMA Conference October 9-14 at San Francisco’s Moscone Convention Center.

Sales Portal founders Kevin Sandhu and Saurabh Khetrapal have first-hand experience as direct marketers,building one of the country’s largest independent distributorship’s of satellite television. It is thatexperience, and an appreciation of how critically important it is for direct marketers to maintain trust withtheir public, that drove them to develop cross-pitching™. Sandhu remarks, “Cross-pitching™ creates awin for all concerned and is executed with the utmost transparency. Marketers have complete control overwho they partner with, lead buyers can now establish a fixed price for leads, and consumers get to choose which pitches are right for them. It’s why we call it the next gen of lead gen.”

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