Honor Recognizes Ingenuity and Creativity in Direct and Digital Marketing Technology

Oct 13, 2010 – Sales Portal was the People’s Choice for the most innovative product at the Direct
Marketing Association’s prestigious Innovation Awards. The award was given to the product that
attendees and exhibitors of the DMA2010 Conference voted as the most creative and ingenious
amongst a pool of twenty finalists. Sales Portal’s revolutionary approach to revenue enhancement has
been enthusiastically embraced by the direct marketing and call center industries since its launch earlier
this year.

“To be nominated as a finalist for the DMA Innovation Awards was an honor in and of itself,”
commented Sales Portal CEO Saurabh Khetrapal, who continued, “And now to have won the People’s
Choice Award is extremely gratifying. We are very excited to be part of the wave of innovation in direct
and digital marketing technology.”

Sales Portal’s platform enables companies with phone-based sales and customer service to further
monetize their phone traffic; and marketers on Sales Portal generate highly qualified inbound phone
leads on a pay-per-call basis. Unlike traditional third party upsells and cross-sells, which have come
under advancing regulatory scrutiny, Sales Portal’s proprietary cross-pitching™ process offers callers the
opportunity to hear about a complementary and highly relevant product after a caller’s principal reason
for telephoning has been satisfied. A compliant lead is then warm transferred to a lead buyer’s
telemarketer whereby an entirely separate pitch for the relevant secondary product occurs. There is no
negative option marketing and no data is passed in the patent-pending, FTC-compliant model. The Sales
Portal platform is auction-based and both lead sellers and buyers can choose the companies and
products that they align themselves with.