There’s no doubt about it…dating service companies have had huge success over the past several years. The success rates are impressive. Their premise is quite simple but brilliant – it’s a place for compatible individuals to discover each other and find their perfect match!. Registrants sign up for free and are asked to complete an application form that helps them describe themselves, their demographic profile, as well as their perfect match. Once completed, through rich search capabilities, each dating site delivers back to the new member, matches that could become the perfect pairings.
Imagine doing that in the business world for the purposes of creating more commerce between companies. If one company is non-competitive to another, and they both market to the same consumer profile, why not create a “dating site” in which the compatible and complementary companies can meet each other and decide, based upon each company’s profile, if they would like to cross-market one another’s products to their consumers? In such a case, at the end of each phone interaction, Company A (lead seller) tees up a consumer-caller by asking if they would be interested in hearing about an incredible deal that they have secured through an alliance with Company B (lead buyer). And the process can go both ways, where Company B is the lead seller and Company A the lead buyer.
That is what we’ve done at Sales Portal. We’ve created the world’s first online marketplace – some would say “dating service” - where businesses can meet each other and bid in an auction style environment for the purposes of cross-pitching one another’s products. To see a high level overview of how it works, click this link to view a short 3-minute video – http://salesportal.com/demo/demo.html.