Against the backdrop of today’s ever-progressing digital technology, just how effective is traditional telephone-driven lead generation? In the hands of SalesPortal: very effective.

In fact, we are proud that it is the advanced technology of SalesPortal is greatly altering the way marketers and contact centers perceive the value of phone based lead generation.

Marketers tend to think of contact centers as cost centers – a necessary, albeit costly, part of required marketing operations.  SalesPortal helps change the equation – making contact centers a major resource for generating qualified leads and by extension, a profit center that can generate additional revenues for an organization without commensurate increase in costs.

While online methods of lead generation – search engines, email marketing and social media – may be grabbing much of the spotlight, traditional phones continue to make lead generation both efficient and effective.  Either a traditional line phone or smartphone is at the immediate beck (and call) of consumers everywhere 24/7, maintaining telephone communications’ ranking as the single most ubiquitous form of interaction.

But its really what’s behind the phone that counts.  SalesPortal is a fine-tuned lead generation platform that plays the music marketers really want to hear: qualified, warm, live phone leads seamlessly to your agents.

The ingredients going into the SalesPortal mix are:

• Contact centers whose team of experienced telemarketer agents realize the value of quality customer service.
• Advertisers with offerings that are relevant or adjacent to the primary product being marketed.
• A powerful auction-based software that matches sellers and buyers of leads in real-time based on pre-defined criteria
• A simple mechanism that enables an agent to read a script and transfers opt-in callers to the winning advertisers contact center

Live interaction continues to remain the key to customer satisfaction and sales. Online technology might be a significant part of the lead generation mix – but guided by the SalesPortal platform, the phone will continue to remain the dominant real-time lead generation tool.