Against the backdrop of today’s ever-progressing digital technology, just how effective is traditional telephone-driven lead generation? In the hands of SalesPortal: very effective.

In fact, we are proud that it is the advanced technology of SalesPortal is greatly altering the way marketers and contact centers perceive the value of phone based lead generation.

Marketers tend to think of contact centers as cost centers – a necessary, albeit costly, part of required marketing operations.  SalesPortal helps change the equation – making contact centers a major resource for generating qualified leads and by extension, a profit center that can generate additional revenues for an organization without commensurate increase in costs. Read the rest of this entry »