From April 3-4, 2012, SalesPortal will be appearing at ad:tech San Francisco 2012 at booth 1820.

SalesPortal is breaking the mold of the standard ad:tech exhibitor that plays in the online space. Having created an innovative customer acquisition strategy built around a pay per call advertising network that connects contact centers and advertisers, SalesPortal will be offering demos of our unique advertising service at ad:tech for interested attendees.

Unlike traditional pay per call lead generation platforms, advertisers (lead buyers) have the ability to set their own price per lead, helping significantly reduce their average customer acquisition cost. On the other side of the equation is the content center (or lead seller). Our technology allows enterprises with contact centers to offer their customers relevant products from top-branded, pre-approved advertisers at the end of sales and service calls. Not only does this enhance the customer experience, it also provides companies with the opportunity to turn their contact centers into revenue generators.

Our CEO, Saurabh Khetrapal, says “We are very excited to be appearing at ad:tech this year. It’s a great opportunity to meet other technology vendors, connect with industry professionals and really get the chance to show off the SalesPortal approach to customer acquisition. We’re really looking forward to it.”

To request a meeting with SalesPortal at ad:tech visit our exhibitor page!

When it comes to generating new sales leads for your business, there are two ways to look at it—quality or quantity. Do you want to increase the sheer number of leads your sales team has to work with, increasing the overall opportunity to find a solid lead? Or would you prefer to generate fewer, more targeted leads that your sales reps are more likely to close? Obviously the sweet spot (and Holy Grail of lead generation) would be to generate a large volume of highly-qualified leads. While live lead transfers may not be the end-all be-all solution to your lead generation goals, they are a great way to get targeted leads in large quantities.

Here are three reasons live lead transfers are valuable to advertisers:

1. Live lead transfers are well targeted.

Most live lead transfers come from call centers, and therefore a live agent has already qualified them. Most call centers would qualify the leads for your specific business criteria by screening them before handing them over to your sales reps.

2. Live lead transfers have chosen to engage with your company.

The real value of a live lead transfer is that they are willing to listen to your message. Not only are they passively willing, they have actively chosen to do so! Very few other lead generation tactics can give you leads that are more than happy to hear what you have to say.

3. Live lead transfers allow your sales team to interact with a real person.

Unlike online lead generating activities like e-mail marketing, or having someone fill out a lead form on your website, a live lead transfer enables your sales representative to interact with a real, human customer. You don’t have to waste your time chasing down leads on the phone or via email, and your sales representative has the ability to make a connection with that lead in the short time they are on the phone, moving them through the buying cycle and taking them one step closer to conversion. That kind of “face time” with a potential customer is not one that many companies can take advantage of unless they are dealing with a customer inside a brick-and-mortar store.

If you want to find customers that are interested in the products and services that your company has to offer AND are willing to listen to your pitch, then you can’t do much better than with a live lead transfer.

SalesPortal has recently added a new lead generation program that enables companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts.

With this new direct mail marketing service, a company can include flyers from pre-approved advertisers in product shipments it sends to its customers. The ride-along flyer insert uses a targeted approach to match businesses shipping products with advertisers of complementary products and/or a similar target customer demographic. A unique toll-free telephone number is assigned to the campaign and printed on the flyers to enable performance-based tracking and the measurement of success metrics.

SalesPortal’s Ride-Along Flyer Insert service provides unique benefits, including:

• Assured Relevancy: SalesPortal’s network matches companies’ fulfillment and product shipment organizations with advertisers of complementary, non-competing products and services. This assures accurate customer and demographic targeting for both companies participating in the program.
• Measurable Metrics: SalesPortal assigns a unique telephone number to each flyer insert campaign and tracks all incoming calls to assess the success of the marketing program.
• Performance-Based System: Advertisers pay only for inbound sales calls that stay connected for a pre-determined time threshold.
• Improved Customer Engagement: As with SalesPortal’s patented cross-pitching methodology, customers receive only relevant offers that complement the products they have already ordered.

Interested in learning more about SalesPortal’s direct mail marketing service or our other lead generation solutions? Contact SalesPortal today at 1-800-634-3474.