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SalesPortal Will Have a Booth at ad:tech San Francisco 2012

Posted by admin March 30th, 2012

From April 3-4, 2012, SalesPortal will be appearing at ad:tech San Francisco 2012 at booth 1820.

SalesPortal is breaking the mold of the standard ad:tech exhibitor that plays in the online space. Having created an innovative customer acquisition strategy built around a pay per call advertising network that connects contact centers and advertisers, SalesPortal will be offering demos of our unique advertising service at ad:tech for interested attendees. Read the rest of this entry »

What Makes Live Lead Transfers so Valuable for Advertisers?

Posted by admin March 28th, 2012

When it comes to generating new sales leads for your business, there are two ways to look at it—quality or quantity. Do you want to increase the sheer number of leads your sales team has to work with, increasing the overall opportunity to find a solid lead? Or would you prefer to generate fewer, more targeted leads that your sales reps are more likely to close? Obviously the sweet spot (and Holy Grail of lead generation) would be to generate a large volume of highly-qualified leads. While live lead transfers may not be the end-all be-all solution to your lead generation goals, they are a great way to get targeted leads in large quantities. Read the rest of this entry »

SalesPortal Adds Direct Mail Marketing Service to Ad Network

Posted by admin March 27th, 2012

SalesPortal has recently added a new lead generation program that enables companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts.

With this new direct mail marketing service, a company can include flyers from pre-approved advertisers in product shipments it sends to its customers. The ride-along flyer insert uses a targeted approach to match businesses shipping products with advertisers of complementary products and/or a similar target customer demographic. A unique toll-free telephone number is assigned to the campaign and printed on the flyers to enable performance-based tracking and the measurement of success metrics. Read the rest of this entry »