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SalesPortal Selected as a Red Herring Top 100 North America Tech Startup

Posted by admin May 30th, 2012

SalesPortal has been selected as a winner of Red Herring’s Top 100 Americas Award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

Red Herring announced its Top 100 in recognition of the leading private companies from Americas, celebrating these startups’ innovations and technologies across their respective industries. Read the rest of this entry »

Marketers: Strike When the Iron is Hottest!

Posted by admin May 17th, 2012

SalesPortal’s CEO Saurabh Khetrapal was recently a featured author in the Electronic Retailer Magazine, the official publication of the Electronic Retailing Association. Here is an excerpt from his article, Marketers: Strike When the Iron is Hottest!

While direct marketers are typically well attuned to the potential of upselling and cross selling, the unique moment in time characterized above also lays the foundation for another kind of opportunity: cross-pitching. With cross-pitching, marketers are no longer limited to the ancillary products they have in their arsenal, but instead, they can leverage complementary products and services from other, symbiotic brands. So, for example, a marketer of diet products who is not in the fitness equipment business can give the consumer a chance to double down on her commitment to getting healthy by offering a discount gym membership or the chance to acquire a new-fangled piece of workout gear. This sort of proposition works after the original reason for buying has been committed to; in other words, once the consumer is fully on board. If a consumer is agreeable to the second offer, a warm transfer occurs to the second marketer’s telemarketing environment. All parties then benefit: The originator of the inbound lead is financially rewarded by the lead buyer; the lead buyer is able to leverage the consumer’s new commitment and zeal; and the buyer is afforded a new opportunity to embellish her original commitment. Read the rest of this entry »

Great Customer Experience Creates More Revenue Opportunities

Posted by admin May 15th, 2012

It’s no secret that happy customers are much more likely to become repeat customers. It’s also conventional knowledge that it costs less to keep a current customer than it does to acquire a new customer. When a customer calls in to your contact center, the entire customer experience boils down the level of efficiency and speed that you exhibit in solving their issue. And these callers are incredibly valuable to your company because they can have significant impact on your bottom line: happy customers are perfect candidates for a new revenue enhancement program called cross pitchingTM. Read the rest of this entry »

SalesPortal is a Finalist for the 2012 Red Herring Top 100 Americas Award

Posted by admin May 14th, 2012

SalesPortal has been selected as a Finalist for Red Herring’s Top 100 Americas award,  honoring the year’s most promising private technology ventures from North America.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries. Read the rest of this entry »

Contact Center Employees: Brand Ambassadors

Posted by admin May 10th, 2012

Quick question—which employee in your company is responsible for brand management? Many businesses would say their brand managers, the PR and marketing team or maybe even the CEO should be held accountable for public brand perception. The truth is that every single employee in your company, especially the front-facing teams like sales and customer support, are all responsible for brand management. This specifically includes your contact center staff, a branding resource many businesses fail to leverage effectively. Read the rest of this entry »

How Does the SalesPortal Lead Exchange Network Work for Advertisers?

Posted by admin May 8th, 2012

The SalesPortal lead exchange network is an innovative way for you to reach new customers and drive more qualified phone leads into your sales center.

SalesPortal’s technology enables advertisers to receive live phone transfers from companies with contact centers that target a similar audience and sell related (but not directly competing) products. These lead transfer partners pitch your product at the end of their sales and service calls, qualify customers and gauge their interest in your product offer before transferring these customer phone calls to your sales call center. You provide the qualification criteria and the sales script; this way, you define the pitch and messaging that is read to prospects. Unlike traditional 1-to-1 lead transfer programs, SalesPortal enables you to receive live phone transfer leads from multiple relevant companies, helping maximize the ROI of your customer acquisition program. Read the rest of this entry »

Building More Profitable Marketing Partnerships

Posted by admin May 4th, 2012

A key to marketing success is to have strong online and offline advertising campaigns. But there is another powerful form of marketing that is under-utilized by enterprises: Partnership Marketing (also known as Affinity Marketing). For example, when someone calls an airline to book a flight, at the end of the reservation, the agent might offer that customer a car rental at the destination. This complementary service allows the airline to enhance the customer experience by emulating a full service travel agency or “concierge” for their callers, while generating additional revenue for the customer referral. The car rental agency is being handed well-qualified leads that are ready to buy their product. That is partnership marketing at its finest—companies in the travel industry often share customers and leads for their mutual benefit, which is in turn also to the customer’s advantage! Read the rest of this entry »

SalesPortal Names Bo Mullan Senior Vice President, Enterprise Sales

Posted by admin May 1st, 2012

SalesPortal today announced it has named Bo Mullan senior vice president of enterprise sales.

Mullan is responsible for driving the company’s expansion among enterprises that can utilize SalesPortal’s expansive network to enhance customer engagement while generating significant revenues for companies with a call center monetization program and reducing customer acquisition costs for advertisers. In addition, he will create strategic partnerships with other contact center technology and solution providers. Read the rest of this entry »