SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop and transfer calls to partner contact centers. SalesPortal’s  customers can now receive real-time sales lead information generated by their marketing partners.

This latest feature is a separate offering from the existing real-time live call transfers already available to companies on SalesPortal. Companies can choose whether they want to receive live call transfers or receive the sales lead as customer information.

The new feature enables marketers to:

• Receive customer leads in real time using existing lead-capture web forms — no additional coding is necessary
• Post customer information in real time to a CRM system with SalesPortal’s web services API
• Select lead delivery options once at the account level for all campaigns; customize at the campaign level

“SalesPortal operates in a phone-centric environment, where a premium is placed on leveraging real time interactions,” said Sujay Rao, SalesPortal’s director of product management. “The combination of callers who opt in for an offer and the ability to respond to them immediately with a follow up call supports a higher lead-to-sales conversion rate. Whether our customers want live call transfers or real-time customer lead information, our system enables immediate response.”

SalesPortal’s latest capabilities are available immediately to current customers using the cloud-based, patented technology for customer acquisition.

“We continue to expand our feature set and capabilities consistent with our stated product directions in support of marketing partnerships,” said Kevin Sandhu, SalesPortal’s vice president of product management.  “I’m excited about this latest capability and the premium value it delivers to marketing professionals and customer acquisition programs.”

SalesPortal has been awarded a patent by the U.S. Patent and Trademark Office for the business methodology underlying its proprietary technology. This patent provides further assurances and protection to pursue market opportunities.

“We believe the SalesPortal network  represents a huge market opportunity for the company,” said Saurabh Khetrapal, co-founder and CEO of SalesPortal.  “Issuance of this patent gives us additional confidence to aggressively pursue the market opportunity with lower risk to stake holders.”

SalesPortal is the first partnership marketing network for enterprises with contact centers. The patented cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers.  Leading global brands use SalesPortal as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs.

SalesPortal has recruited Joe McFadden as Vice President of Marketing.  McFadden is a senior executive who participated in several successful venture-funded companies in the customer service space.

Joe McFadden will be responsible for developing the company’s go-to-market strategies, launching new products and building the company’s brand.

“With his depth of experience working with cloud-based technologies, customer sales and service solutions, and the contact center industry, Joe will be a tremendous asset to SalesPortal,” said Saurabh Khetrapal, co-founder and CEO of SalesPortal.  “His experience will drive our brand and growth strategies by delivering solutions that focus on our clients’ revenue generation and customer acquisition goals.”

Joe McFadden has more than 25 years of solutions marketing experience and has worked with a number of emerging companies in the customer service space.  Prior to joining SalesPortal, he was a marketing executive with Enkata, a cloud-based workforce analytics and optimization company, where he repositioned the product line and more than tripled the sales pipeline.  He was previously Vice President of Marketing for InsideTrack, a student coaching and retention solution for the higher education market. He was also co-founder of a web conferencing company that was purchased by Cisco.

“I’ve been fortunate to have participated in six venture-backed companies. This one has me most excited,” says McFadden. “SalesPortal has all the right elements for success:  an experienced executive team; premier, engaged investors; and a proven product with more than 600 brand-name subscribers. It doesn’t get any better for a marketing guy.”

SalesPortal’s  customers can now access detailed, intuitive graphical reports to track return on investment (ROI) and campaign performance on the portal. The new campaign dashboard enables contact center and marketing executives to gauge historical revenue trends, make campaign predictions, and monitor and assess the performance of their SalesPortal customer engagement and inbound customer acquisition campaigns.

“Campaign reporting is essential for any marketing professional to track the effectiveness of their customer acquisition programs,” said Sujay Rao, SalesPortal’s director of product management. “SalesPortal’s latest graphical reporting capabilities provide a comprehensive view of campaign performance and ROI.

The marketing analytics dashboard generates charts and graphs for SalesPortal activities that include a set of actionable metrics relevant to incremental revenue opportunity, cost of sales and ROI on spend.

“The addition of these reporting capabilities is consistent with our overall product strategy to support the success of our clients’ revenue generation and customer acquisition goals,” said Kevin Sandhu, SalesPortal’s vice president of product management.

SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop, and transfer calls to partner contact centers.