SalesPortal looked at online affiliate networks and ad networks like Google AdSense and saw an opportunity to leverage the same lead generation model but for customer phone calls. We thought to ourselves, why can’t we do the same for phone traffic? Where web publishers monetize their organic web traffic by publishing relevant ads from advertisers, sales and service contact centers can monetize their call traffic by presenting relevant product offers to callers and transferring opt-in, interested callers to affiliate partners. Where the website owner gets paid for a click through, the contact center gets paid for a customer transfer. And where the advertiser has a steady stream of targeted traffic coming over to their website, the contact center partner receives a steady stream of calls and pays for the call transfer as a lead.
Why can’t there be a partner network that helps companies with contact centers, either in-house or outsourced, to monetize their phone traffic by pitching a highly relevant pre-approved product at the end of their customer service and sales calls. That call transfer (instead of the click) results in the monetization. The contact center is acting just like the publisher of a website and taking advantage of the steady flow of organic traffic coming in.
SalesPortal is that network. We are the Google AdSense of phone leads.
The SalesPortal partnership marketing network connects contact centers and brands that exist in separate, yet not directly competing niches, to discover each-other and exchange relevant live phone leads. It allows companies that have a touch point on the phone (the contact center) to enhance customer engagement and the overall customer experience AND generate additional revenue by offering relevant products to their customers at the end of their calls. By monetizing their organic phone traffic, call centers can help counter some of their high overhead costs and become a source of revenue for the company.
Our partnership marketing network also allows advertisers and marketers to receive calls from the interested customers of those contact centers to fuel their sales pipeline, and at a price that works for them. Marketing executives are able to lower their customer acquisition cost, improve lead-to-conversion rates and develop marketing partnerships in the voice channel, a source of quality leads that many companies have not yet fully leveraged. Participating partner companies see lead-to-sale conversions of over 17%.