Trademob, a mobile app marketing platform, found “that 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent. Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent.” While Trademob’s research was focused on mobile apps, it’s not unreasonable to assume that click fraud can occur anywhere online. For companies that rely heavily on online lead generation to sustain their customer acquisition programs, click fraud can result in a major waste of budgets and have a negative impact on your overall sales pipeline. Read the rest of this entry »
SalesPortal today announced it has developed and deployed a powerful recommendation engine as a core component of its platform. The new capability simplifies the matching of relevant enterprise contact centers and marketers based on product and demographic relevance.
SalesPortal’s recommendation engine intelligently matches partners, improves lead generation campaign effectiveness and delivers a higher return on marketing investments. It automatically recommends relevant marketing partners for enterprises with contact centers based on the business category of the company, the product or service offered by each partner and customer demographics.
Using a content-based filtering system adopted by leading product recommendation websites, SalesPortal’s recommendation engine: Read the rest of this entry »