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SalesPortal a Finalist for 2012 Red Herring Top 100 Global Award

Posted by admin November 20th, 2012

SalesPortal has been selected as a finalist for Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models from more than 1000 companies from more than 40 nations. These companies, representing past Red Herring Asia, Europe and North America award winners, are judged on a range of qualitative and quantitative metrics, including technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement. Read the rest of this entry »

Partner Ranking Capability Controls Delivery of Leads to Priority Partners

Posted by admin November 13th, 2012

SalesPortal today announced a new capability that provides enterprises with the flexibility to rank their marketing partners to provide priority access to their customer audiences.

The new capability allows users to rank partners by setting the specific number of times an offer is read by call center agents for a priority partner campaign before moving to the next priority partner.

With the partner ranking capability, users have the option to override pre-set algorithms by configuring campaigns to prioritize and rank specific partners over others. Users might choose to override the algorithms for several reasons: to favor established partnerships, support existing exclusivity agreements, align with specific brands or align with current co-marketing / advertising investments with specific partners. Read the rest of this entry »

SalesPortal Blog Roundup for November 7, 2012

Posted by admin November 7th, 2012

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

Five Surefire Ways to Fail at B2B Customer Acquisition

In an era of hyper-connectivity, our biggest failure as B2B marketers very well could be our ignorance of how connected the world has become.

Who is Responsible for “Challenger” Lead Generation?

Dixon and Toman write, “Put differently, the average rep fills orders by reacting to existing demand; stars sell where customers learn (not just where they buy), shaping demand and teaching customers into the sales funnel. The best sales reps, it turns out, are just as good at marketing as they are at selling.” Read the rest of this entry »