How Does the SalesPortal Lead Exchange Network Work for Advertisers?

Posted by admin May 8th, 2012

The SalesPortal lead exchange network is an innovative way for you to reach new customers and drive more qualified phone leads into your sales center.

SalesPortal’s technology enables advertisers to receive live phone transfers from companies with contact centers that target a similar audience and sell related (but not directly competing) products. These lead transfer partners pitch your product at the end of their sales and service calls, qualify customers and gauge their interest in your product offer before transferring these customer phone calls to your sales call center. You provide the qualification criteria and the sales script; this way, you define the pitch and messaging that is read to prospects. Unlike traditional 1-to-1 lead transfer programs, SalesPortal enables you to receive live phone transfer leads from multiple relevant companies, helping maximize the ROI of your customer acquisition program.

What also sets SalesPortal apart from other lead generation platforms is that you as the advertiser have the ability to set your own cost per qualified call. The opportunity to define a pay per call price as well as what you define as a qualified lead (in terms of call connect time) means that the SalesPortal lead exchange network is much more cost effective and advertiser friendly than all other advertising and lead generation channels.

The platform also enables you to control how many agents in your own call center will be available to receive lead transfers from SalesPortal’s lead exchange network. If no agents are available, SalesPortal won’t transfer new calls until a representative on your side is free to handle new customer inquiries. This ensures that your company is only receiving leads when a sales agent is ready to handle them, effectively eliminating the risk of “missed” leads.

SalesPortal is the world’s first network that delivers highly qualified customers and prospects to enable your company to enhance sales conversions and lower customer acquisition costs.

Contact us today to learn more about the SalesPortal lead exchange network!

Sales Portal has created a “dating site” for Marketers and Call Centers

Posted by Ray Golden November 30th, 2010

There’s no doubt about it…dating service companies have had huge success over the past several years.  The success rates are impressive. Their premise is quite simple but brilliant – it’s a place for compatible individuals to discover each other and find their perfect match!. Registrants sign up for free and are asked to complete an application form that helps them describe themselves, their demographic profile, as well as their perfect match.  Once completed, through rich search capabilities, each dating site delivers back to the new member, matches that could become the perfect pairings.

Imagine doing that in the business world for the purposes of creating more commerce between companies.  If one company is non-competitive to another, and they both market to the same consumer profile, why not create a “dating site” in which the compatible and complementary companies can meet each other and decide, based upon each company’s profile, if they would like to cross-market one another’s products to their consumers?  In such a case, at the end of each phone interaction, Company A (lead seller) tees up a consumer-caller by asking if they would be interested in hearing about an incredible deal that they have secured through an alliance with Company B (lead buyer). And the process can go both ways, where Company B is the lead seller and Company A the lead buyer.

That is what we’ve done at Sales Portal.  We’ve created the world’s first online marketplace – some would say “dating service” - where businesses can meet each other and bid in an auction style environment for the purposes of cross-pitching one another’s products.  To see a high level overview of how it works, click this link to view a short 3-minute video – http://salesportal.com/demo/demo.html.