Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!
How to Sell More by Focusing On Less
I remember flying to Pittsburgh in the year 2004.
It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question.
“How many of you would like to buy this product?”
And over 50% of the hands in the room went up. Which, by the way, wasn’t the most interesting part. The most interesting part was that I hadn’t told them much about the product, or the price, or the delivery. So why were so many of those in the room willing to buy the product?
Pitching vs. Selling: Five Tips for Doing Either Better
I don’t know about you, but I grew up with the image of a “sales guy” as a kind of smarmy, ingratiating fellow who would say almost anything to make a sale. When I finally moved into a position within a sales department, the folks I met there weren’t actually like that. They were organized, likable and focused.
Your marketing includes way too much you
One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?”
For Contact Center Executives
So how do you know if you’re successfully upselling? When it doesn’t feel, look or sound like “upselling.” Upselling is most effective when the customer is treated like a prospect. In other words, you don’t take them for granted. You strive to give them the advice, resources and education to broaden their horizons and hit a new level of achievement. As a result, they’ll naturally want more of your product.
Does Your Business Need a Customer Service Tune-up?
Just like your car needs regular tune-ups to keep it running smoothly, your small business’s relationship marketing techniques and customer service isn’t something you can “set and forget.” These days, customers are pickier than ever, and they have dozens of ways to spread the (bad) news if they’re not happy with your service—from Yelp reviews to an outraged tweet. What can you do to make sure your customer service engine is purring like a Ferrari’s?
Bad Customer Service: When Talking Back is a Good Thing
Social media has been the biggest customer service game-changer in recent memory. Now, anyone can get on a computer and share their feelings, both good and bad (but it’s usually because it’s bad). Who cares? If you’re a business, you should. Depending on who that person is, that information can influence a lot of people and your (probably no longer) potential customers. How about a Google search? When you’re looking up new information about a restaurant, a retailer, a product, etc., you do a search on the #1 search engine. What if a bunch of those negative reviews came up? You can bet it’ll impact whether a customer walks through your door.