Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!
How to Sell More by Focusing On Less
I remember flying to Pittsburgh in the year 2004.
It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question.
“How many of you would like to buy this product?”
And over 50% of the hands in the room went up. Which, by the way, wasn’t the most interesting part. The most interesting part was that I hadn’t told them much about the product, or the price, or the delivery. So why were so many of those in the room willing to buy the product? Read the rest of this entry »