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SalesPortal Blog Roundup for April 24th, 2013

Posted by admin April 24th, 2013

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

How to Sell More by Focusing On Less
I remember flying to Pittsburgh in the year 2004.

It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question.

“How many of you would like to buy this product?”

And over 50% of the hands in the room went up. Which, by the way, wasn’t the most interesting part. The most interesting part was that I hadn’t told them much about the product, or the price, or the delivery. So why were so many of those in the room willing to buy the product? Read the rest of this entry »

SalesPortal Blog Roundup for March 20th, 2013

Posted by admin March 20th, 2013

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

THE DIFFERENCE IN FAN AND CUSTOMER ACQUISITION
The CMO of a large retail brand stood on stage recently, proudly showing off a fan acquisition campaign that had successfully driven tens of thousands more “Likes” on Facebook. A hand went up in the audience. “Those ‘Likes’ are impressive, but how many of your products did you sell as a result?”

The CMO shrugged and said, “Well, that really wasn’t the point of the campaign. It was about acquisition.” Read the rest of this entry »

SalesPortal Blog Roundup for February 18th, 2013

Posted by admin February 18th, 2013

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

Where’s The Leak in Your Customer Acquisition Funnel?

The analogy of a customer acquisition funnel is ubiquitous within the digital marketing and web analytics community. Visitors go in and lifelong customers come out– it’s a simple visual representation of a slightly more complicated relationship between organizations and people and it gets the message across. While simplicity has its value, the idea of a perfect funnel actually paints an inaccurate picture of what’s truly going on. Read the rest of this entry »

SalesPortal’s Audience Segmentation Personalizes Offers for Consumer Phone Traffic

Posted by admin February 12th, 2013

SalesPortal today introduced a proprietary offer personalization engine. Offer personalization enables consumers to receive targeted product offers relevant to their immediate needs at the end of sales and service calls. The new personalization engine segments consumers by demographics, purchase history, and/or pre-dispositions, and presents relevant offers customized to the individual. It is the voice equivalent of ad personalization for online ecommerce.

SalesPortal’s partnership marketing platform enables companies to collaborate with other brands in order to engage their customers with relevant, end-of-call offers from partner brands. The result is a much improved customer experience by virtue of satisfying the consumer’s immediate interests through a broader set of products and services delivered through partnerships and across brands. The latest capability allows enterprises to leverage CRM data to deliver highly relevant offers to customers. Just as CRM data transformed call dispositioning and routing, it is now transforming customer engagement by delivering the right product or service offer to the right person at the right time. Read the rest of this entry »

SalesPortal Blog Roundup for January 16, 2013

Posted by admin January 16th, 2013

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

Shoppers Will Switch for Customer Service

Consumers know time is a commodity too, like ball bearings and Barbie dolls. So when they’re doing their holiday shopping or are online looking for a good deal on gifts, they don’t want to wait or find problems completing a purchase, and they expect fair treatment from retailers. Read the rest of this entry »

SalesPortal’s New Leadership Reflects Enterprise Strategy

Posted by admin January 15th, 2013

SalesPortal today announces executive team changes to support the next phase of its growth. The new team reflects the adoption of the company’s partnership marketing network and services by large enterprise customers and the need to deploy and support those solutions. 

SalesPortal has named Carol Snell, formerly SalesPortal’s executive director, as chief executive officer and hired Dan Reed, formerly an advisor to SalesPortal, as chief revenue officer. In addition, the company has named co-founder and former CEO Saurabh Khetrapal as its chief strategy officer.

“Going into 2013, we’re excited by the traction and pull that we see for our services among Fortune 1000 enterprises,” states Snell.  “We’ve assembled an experienced team to address the opportunity and accelerate our business.” Read the rest of this entry »

SalesPortal Wins 2012 Red Herring Top 100 Global Award

Posted by admin December 3rd, 2012

SalesPortal today announced it has won the Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

Red Herring’s editorial staff evaluated award contenders on quantitative and qualitative criteria such as financial performance, technological innovation, management strength, business strategy, customer acquisition, and market penetration. SalesPortal was selected from more than a thousand of the most cutting edge private technology companies in North America, Europe and Asia. Read the rest of this entry »

SalesPortal a Finalist for 2012 Red Herring Top 100 Global Award

Posted by admin November 20th, 2012

SalesPortal has been selected as a finalist for Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models from more than 1000 companies from more than 40 nations. These companies, representing past Red Herring Asia, Europe and North America award winners, are judged on a range of qualitative and quantitative metrics, including technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement. Read the rest of this entry »

Partner Ranking Capability Controls Delivery of Leads to Priority Partners

Posted by admin November 13th, 2012

SalesPortal today announced a new capability that provides enterprises with the flexibility to rank their marketing partners to provide priority access to their customer audiences.

The new capability allows users to rank partners by setting the specific number of times an offer is read by call center agents for a priority partner campaign before moving to the next priority partner.

With the partner ranking capability, users have the option to override pre-set algorithms by configuring campaigns to prioritize and rank specific partners over others. Users might choose to override the algorithms for several reasons: to favor established partnerships, support existing exclusivity agreements, align with specific brands or align with current co-marketing / advertising investments with specific partners. Read the rest of this entry »

SalesPortal Blog Roundup for November 7, 2012

Posted by admin November 7th, 2012

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!

For Marketers

Five Surefire Ways to Fail at B2B Customer Acquisition

In an era of hyper-connectivity, our biggest failure as B2B marketers very well could be our ignorance of how connected the world has become.

Who is Responsible for “Challenger” Lead Generation?

Dixon and Toman write, “Put differently, the average rep fills orders by reacting to existing demand; stars sell where customers learn (not just where they buy), shaping demand and teaching customers into the sales funnel. The best sales reps, it turns out, are just as good at marketing as they are at selling.” Read the rest of this entry »