When it comes to generating new sales leads for your business, there are two ways to look at it—quality or quantity. Do you want to increase the sheer number of leads your sales team has to work with, increasing the overall opportunity to find a solid lead? Or would you prefer to generate fewer, more targeted leads that your sales reps are more likely to close? Obviously the sweet spot (and Holy Grail of lead generation) would be to generate a large volume of highly-qualified leads. While live lead transfers may not be the end-all be-all solution to your lead generation goals, they are a great way to get targeted leads in large quantities.

Here are three reasons live lead transfers are valuable to advertisers:

1. Live lead transfers are well targeted.

Most live lead transfers come from call centers, and therefore a live agent has already qualified them. Most call centers would qualify the leads for your specific business criteria by screening them before handing them over to your sales reps.

2. Live lead transfers have chosen to engage with your company.

The real value of a live lead transfer is that they are willing to listen to your message. Not only are they passively willing, they have actively chosen to do so! Very few other lead generation tactics can give you leads that are more than happy to hear what you have to say.

3. Live lead transfers allow your sales team to interact with a real person.

Unlike online lead generating activities like e-mail marketing, or having someone fill out a lead form on your website, a live lead transfer enables your sales representative to interact with a real, human customer. You don’t have to waste your time chasing down leads on the phone or via email, and your sales representative has the ability to make a connection with that lead in the short time they are on the phone, moving them through the buying cycle and taking them one step closer to conversion. That kind of “face time” with a potential customer is not one that many companies can take advantage of unless they are dealing with a customer inside a brick-and-mortar store.

If you want to find customers that are interested in the products and services that your company has to offer AND are willing to listen to your pitch, then you can’t do much better than with a live lead transfer.