FAQ
What is the SalesPortal marketplace?
The SalesPortal marketplace enables companies that have phone-based sales, customer service, or fulfillment centers to further monetize their phone traffic by auctioning off the last 30 seconds of each phone call (i.e. after the customer-caller's main reason for calling is taken care of) to the highest-paying and the most relevant advertiser ("Lead Buyer"). In this way, (Lead Buyers) in the SalesPortal marketplace get live, inbound phone leads on demand. These leads are 100% exclusive to just one Lead Buyer; and since the calls are from interested and qualified prospects, they have markedly high sales conversion rates. Plus, the Lead Buyer has the flexibility to define exactly what they want to pay on a per-lead basis.
What are "on-demand, live, qualified" phone leads?
SalesPortal leads are warm transfers from the phone-based sales and customer service centers of branded companies. These warm-transfer phone calls from interested and pre-qualified customers are delivered to Lead Buyers on demand - Lead Buyers have complete control over their SalesPortal campaigns and can, in real-time, increase/decrease their price-per-lead, pause/re-start their lead flow, etc.
Who is buying these phone leads?
Marketers that sell products and/or services phonedirectly to their consumer and business customers buy leads on SalesPortal. If you are a Direct Marketer, you ought to leverage SalesPortal to generate high value sales leads.
What are some examples of transactions on SalesPortal?
If you sell a product or service phonedirectly to your customer base, you should be a Lead Buyer on SalesPortal. And if you have a phone-based sales, customer service, or fulfillment center (in-house or outsourced), you need to be a Lead Seller on SalesPortal.
Here are some real-life examples:
Example 1: An interested caller responds to an exercise equipment manufacturer's DRTV advertisement. At the end of the call, the sales agent asks the caller if they would be interested in getting a 3-week trial of nutritional meals that would help them lose weight. Once the caller expresses interest in this new offer, the agent warm-transfers the caller to the company that sells the weight-loss nutritional meals. In this example, the exercise equipment marketer is the Lead Seller and the company selling weight-loss meals is the Lead Buyer. However, the roles could easily be reversed, i.e. the weight-loss meals company could sell their leads to an exercise equipment company. In fact, direct marketers on SalesPortal usually do both - they buy and sell leads.
Example 2: An electronic retail store has a contact center for customer service. A customer calls to schedule the delivery of a television set that they bought from the retailer. After scheduling the delivery, the customer service agent asks the caller if they would be interested in getting 50% off for 6 months of satellite television service. When the caller shows interest in this offer, they are seamlessly live-transferred to the satellite television company's sales contact center.
There are numerous examples of companies that sell complementary, but not competing, products and/or services. So, if you have a contact center, SalesPortal can easily and instantly help you generate incremental revenue. And if you are a direct marketer, you ought to buy leads on SalesPortal.
What does it cost to register on SalesPortal?
Registration on SalesPortal is absolutely free! And it takes just a couple of minutes to get started.
Are the leads exclusive?
Absolutely! Each lead is 100% exclusive to just one Lead Buyer. We never recycle leads!
How and where are the leads delivered?
Although the majority of leads generated by SalesPortal are warm transfers (live, inbound phone calls) delivered to the Lead Buyer's contact center, SalesPortal can also generate future call-back requests from interested customers as well as email leads.
Can I get locally-targeted leads for my business?
Absolutely! SalesPortal allows you to get targeted leads from regions that you operate in.
I get inbound sales and service calls; can I sell these leads using SalesPortal?
Yes, you can sell any phone call, regardless of the caller's original need. In fact, if you do not use SalesPortal to further monetize your sales, customer service, and/or fulfillment calls, you are leaving a lot of money on the table. So register with SalesPortal to maximize your incremental revenue stream.
How much will I get paid to sell leads?
As a Lead Seller, you define the minimum amount (reserve price) that Lead Buyers have to pay for your leads. Since SalesPortal is an auction-based marketplace, the actual price for each lead is determined by the highest paying most relevant Lead Buyer. Each month, after calculating how much each Lead Buyer owes for the leads that they have bought, SalesPortal collects the funds, retains its commissions, and disburses the remaining amount to Lead Sellers.
How do I ensure that lead buyers are treating the leads I send over well?
Lead Sellers can choose exactly who they want to sell their leads to. They have complete control on who is allowed to bid on their leads.So, as a Lead Seller you approve or deny every marketer that wants to buy your warm transfer leads.
What do I need to do in preparation for selling leads?
All Lead Sellers need to do is spend a couple of minutes registering with SalesPortal. Once approved, you create Sell campaign(s) so that Lead Buyers can start bidding for your leads. There is absolutely no additional hardware or software to buy.
Are there any commitments, can I cancel anytime?
You can start, stop, pause and re-start your campaigns anytime with the click of a button. There are no commitments and you have complete, real-time control.
As a lead buyer, what control do I have when running a SalesPortal campaign?
As a lead buyer, you control every aspect of your campaign in real-time with the click of a button. You can bid for warm transfer leads from a new Lead Seller, you can increase or decrease your bid for a connected Lead Seller, you can start, stop, pause and re-start your campaigns anytime, etc.
As a lead seller, what control do I have when running a SalesPortal campaign?
As a lead seller, you have complete control of all your campaign parameters. For example, you can invite Lead Buyers to bid on your leads, you can remove Lead Buyers from your campaign(s), you can increase or decrease your reserve price, you can start, stop, pause and re-start your campaigns anytime, etc.
Can I integrate SalesPortal to my CRM/CTI system?
Absolutely! Integrating SalesPortal into your existing sales and/or customer service software as well as your telephony system is extremely simple and straightforward. In fact, the maximum effectiveness of SalesPortal is realized in a fully integrated environment.
