Product Tour Marketing Executives
SalesPortal is a complete partnership marketing platform for the voice channel. Quickly establish multi-partner networks built around a simple notion. Discover and connect with other companies with products and services that have a high degree of relevancy to your own. And seamlessly present your product and service offers to live, on-the-phone, engaged customers who are calling into your partners' contact centers.
Callers interested in your offer are transferred directly from your partner call centers to your sales center where the sale of your product can be completed. The result is much higher consumer opt-in rates than online media and significantly better lead-to-sale conversion rates. SalesPortal provides all the tools to build and execute lead buy campaigns at no up-front investment on your part.
SalesPortal provides all the tools to build and execute partner campaigns at no up-front investment on your part.
How it Works:
1
You can create multiple performance-based, lead generation campaigns on SalesPortal by product or offer. Write up a script for your product to be read to callers by the call center agent of the partner company. You control the script and offer. Set start and end dates for campaigns. Set budget limits for campaigns.
SalesPortal allows marketers to create lead buy campaigns, set time durations for campaigns, set budgets by campaign, and manage bidding on leads.
2
Relevance can be based on complementary products, or customer demographics, or event triggers such as someone buying a home. SalesPortal provides a powerful partner matching and recommendation engine to help match up relevant partners.
Marketers can search for relevant partners by typical business factors such as industry type, product categories, language, household income, keyword search,etc. Seller partners are listed with campaign requirements such as geographic dispersal, lead reserve price, and available call volumes.
3
Marketers place a bid to receive relevant calls from partners. The buyer can choose to bid on live transferred calls or data leads with contact information. Multiple competing bids are evaluated based on product relevancy, bid price, and factors such as geographic requirements.
A few simple clicks are all that is required to submit a bid for specific call transfers or leads. In addition to the per-lead bid, marketers indicate the phone number where calls should be transferred and the budget per day to spend on the campaign.
4
As the winning bidder and based on the campaign start date, your offers / scripts are presented to callers at the partner call center. Callers expressing interest in your products or offer are transferred to your sales center.
Marketers can track lead buy campaign performance. Reports provide information on Total Leads, Average Cost per Lead, Total Campaign Spend, and Billable Leads
5
SalesPortal provides marketing professionals with a wide range of reports to track campaign performance including revenue by campaign and timeframe, revenue per offer read, calls not connected to buyer, and more.
SalesPortal includes a standard set of dashboard metrics for managing campaign effectiveness. Data can also be exported to preferred marketing automation or campaign management tools.
