SalesPortal’s platform enables enterprises to establish new and manage existing marketing partnerships based on brand parity, relevancy of products, and alignment of customer demographics, behavior, lifestyles and life stage. The cross-channel platform provides a set of tools to operationalize brand-to-brand partnerships and to manage partnerships to predictable results.
The SalesPortal platform provides all the applications and cloud-based infrastructure to roll out partnerships and campaigns. Tools are included to build campaigns, track performance, and report on results. These capabilities are automated and implemented within existing customer operations desktop practices and systems. Once configured, the platform automatically segments customers and personalizes offers. Offer memory tracks which offers have been presented to customers and the responses to prior offer attempts. This historical data is used to avoid repeating offers to customers.
Higher relevancy offers mean higher value engagements, higher sales conversion rates, and ultimately lower cost of acquisition. Create targeted campaigns around precise customer segments. Implement multivariate testing on offers, customer segments, and brand partnerships. Look-alike modeling from similar customer segments is also used to determine most relevant offers for a customer. Increase customer opt-in rates on your offers and maximize lead to sale conversion metrics. Drive consistent, reliable returns on your marketing spend.
The SalesPortal partnership marketing platform follows common customer operations practices and standards for agent desktops, cross-channel infrastructure, and CRM integration. Minimal agent training is required. And because it is cloud-based, there is little impact on IT resources.
The platform provides all the tools to set up and configure cross-channel campaigns, including tools to access CRM data for the purpose of personalizing offers.
Using SalesPortal campaign configuration tools, marketing partners select profile attributes for their target audience (e.g. credit score, home ownership, age, gender, etc.). These attributes are used to identify which customers should be presented with your offer, the best script/creative to present, and the offer delivery channel to use (i.e. via phone, email, SMS, etc.).
Marketers can also set up A/B or multivariate testing of the scripts that will be presented to consumers. Campaign performance analytics can be exported to other common marketing software applications.